Branding Resources

Regulations and Policy:

Code of Federal Regulations 700.16 (Marking)
ADS 320 Branding and Marking

Graphic Standards:

USAID Graphic Standards Manual and Partner Co-Branding Guide

Frequently-Asked Questions

Logos:

USAID Logo Files:

RGB files (for web, digital, video, and office printers):
2-Color, Black-Only, White,
Social Media Profile

CMYK files (for professional offset printing):
2-Color, Black-Only, White

Pantone files (for spot color and screen printing):
2-Color

USAID Logo Files with Translated Tagline:

Download logo files with translated tagline here.

Country and Region Sub-Brand Files:

Download country and region sub-brand files here.

Templates:

USAID Biography Template [MS Word Template]: A4 Size | Letter Size
USAID Fact Sheet (compact) [MS Word Template]: A4 Size | Letter Size
USAID Fact Sheet (cover page) [MS Word Template]: A4 Size | Letter Size
USAID Country Profile [MS Word Template]: A4 Size | Letter Size
USAID Report [MS Word Template]: A4 Size | Letter Size
USAID PowerPoint presentation [MS PowerPoint Template]:
Standard Definition (4:3) |
High Definition (16:9)

Icons:

Social Media Icons


Color Combinations:

Suggested color combinations

Photography and Video:

USAID’s Video and Photography Style Guide [PDF]

To obtain access to video bumpers, please contact your relevant USAID person of contact on communications and branding matters.

Merchandise and Labels

View a list of suppliers of USAID merchandise and labels.

Presidential Initiatives Branding Guides: