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USAID, in partnership with MINAM’s “Peru Limpio” initiative, launched a new digital communications campaign called “Gallinazo Avisa.” The campaign is focused on the population in Lima, and its goal is to raise awareness about the importance of solid waste management and trash collection, as well as to encourage action/involvement. We are all responsible of waste management and the reduction of generating garbage. as an action in favor of the environment, to live in a healthier city, with less polluted areas and cleaner air.
The campaign website is www.gallinazoavisa.pe and is complemented with awareness raising content on social media, the use of public relations tools, and interactive activities to get the public involved. We invite you to watch the videos developed for the campaign.
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