The Maasai Mara ecosystem is home to the iconic wildlife migration in Africa, a world-renowned tourist destination and a critical ecosystem for tourism and wildlife conservation in Kenya. With only 26% of the ecosystem under government protection, private and community land is becoming important for conservation efforts through the conservancy model. USAID, in collaboration with the The Nature Conservancy and the Maasai Mara Wildlife Conservation Association, is supporting enhanced biodiversity conservation in conservancies and private lands adjacent to the protected Maasai Mara National Reserve. This will increase employment opportunities for the local communities and income diversification among all conservancy members whose main livelihoods are anchored on a healthy ecosystem. A healthy ecosystem will guarantee biodiversity and wildlife conservation and the prosperity of the Maasai population as well as promoting recreation and revenue generation through the tourism industry for Kenya.