The fertile soil of the West Bank provides an ideal landscape for dozens of Palestinian fresh herb companies to grow their crops. Most of these companies aim to export their products to the global market, but not all of them have the tools and resources needed to meet global standards and demands.
May 2014—Picture a strawberry. Now picture 200 tons of strawberries. That’s how many strawberries are produced annually by Palestinian farmers in the West Bank. Unfortunately, this delicious fruit is only available for a few weeks of the year.
USAID is working with Palestinian agricultural producers and agribusinesses to identify opportunities to increase those profit margins at all levels from field to fork. One such opportunity, in which local farmers are adjusting the varieties of vegetables they grow to best meet the needs of a frozen food processor, has the potential to create almost 500 additional jobs in the farming sector and generate more than $1.8 million in annual revenues for the farmers.
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