Branding Resources

Templates, logo files, and downloadable resources for USAID branding.

Regulations and Policy:

• ADS 320 Branding and Marking
• ADS 558 Use of Social Media for Public Engagement

Graphic Standards:

• USAID Graphic Standards Manual and Partner Co-Branding Guide
• USAID's Brand: Frequently-Asked Questions [PDF, 11.2MB]

USAID Logo Files:

• Two-Color [.ZIP, 1.2MB], Black-Only [.ZIP, 1.2MB], White [.ZIP, 692K]
• USAID Logo with Dari tagline [.ZIP, 8.4MB]
• USAID Logo with Pashto tagline [.ZIP, 8.2MB]

Templates:

• PowerPoint presentation - Standard Definition (4:3) [.PPTX, 3.2MB]
• PowerPoint presentation - High Definition (16:9) [.PPTX, 2.4MB]
• Fact Sheet [.DOTX, 1.2MB]

Photography and Video:

• Color Combinations
• USAID’s Video and Photography Style Guide [PDF, 11.2MB]

Guidelines:

• Transforming Lives (Success Story) Guideline
• Exposure Story Guideline