The U.S. Agency for International Development’s (USAID) 2016 Acting on the Call report provides country-by-country updates on 25 priority countries for ending preventable child and maternal deaths, which together now account for more than two-thirds of child and maternal deaths worldwide.

For the first time, the 2016 report includes a new emphasis on the equitable access to health services. The report examines the underlying causes of inequity across maternal and health services, from immunization coverage to treatment of childhood illnesses to respectful maternity care, and examines how to accelerate progress towards ending preventable child and maternal deaths through an equity-based approach, describing what can be achieved if the bottom two wealth quintiles have the same opportunities and access to health interventions as the rest of the population.

This social media toolkit includes main messages around the 2016 report, sample social media content, and a series of pictograms featuring the report’s main themes and findings; you can also download the full Resource Guide [PDF, 117KB] for additional messages and content from the 2016 report. Engage with USAID and other partners and join the conversation using the report hashtag #MomAndBaby.

Fast Facts

Since 2008, USAID’s efforts in 24 priority countries have saved the lives of 4.6 million children and 200,000 women. The 2016 Acting on the Call report provides country-specific updates on progress towards ending preventable child and maternal deaths in USAID’s 25 priority countries, and features a new emphasis on equity. The 2016 report examines how, through an equity-based approach, USAID and partners could accelerate progress towards ending preventable child and maternal deaths, saving the lives of 8 million women and children from the lowest two wealth quintiles -- the poorest 40 percent of the population -- by 2020.Acting on the Call webpage

• Read the 2016 Acting on the Call: Ending Preventable Child and Maternal Deaths Report
  • Download the 2016 Report [PDF, 16MB]
• Find more information in the press release.
• Download the full Resource Guide [PDF, 117KB]for additional messages from the 2016 Report
• Read "Reaching the Unreached", the blog post by Dr. Ariel Pablos-Méndez, Child and Maternal Survival Coordinator at USAID
• Watch "To Keep a Promise", a video from partners of USAID showcasing the importance of continued investment in maternal and child health
• Learn more about USAID’s Maternal and Child Health programs
• Browse the photo gallery of USAID’s efforts to save newborn lives in Bangladesh
• Check out the photo galleries of USAID’s work in child, maternal, and newborn health

Sample #MomAndBaby Social Media Content

Twitter

2016 Acting on the Call report is here. Join the conversation w/ #MomAndBaby. https://t.co/LsmkccKZHa pic.twitter.com/pqUjdjNDVp

— USAID Global Health (@USAIDGH) June 21, 2016

What does #equity in health care mean? It means 8M #MomAndBaby lives saved from bottom 2 wealth quintiles alone: https://t.co/LsmkcctoiA

— USAID Global Health (@USAIDGH) June 21, 2016

Community health counts for #MomAndBaby in #Ethiopia. More from 2016 Acting on the Call: https://t.co/LsmkccKZHa pic.twitter.com/PFoiSBWFRs

— USAID Global Health (@USAIDGH) June 21, 2016

2016 Acting on the Call report: country updates & new focus on #equity 4 #MomAndBaby health. http://ow.ly/5N2j3010xBg http://ow.ly/QfCS301s9OO

How can we save 8M #MomAndBaby lives in the bottom 2 quintiles? Through an #equity-based approach: http://ow.ly/5N2j3010xBg

Access to wealth shouldn’t determine access to health. #Equity-based approaches save #MomAndBaby lives: http://ow.ly/5N2j3010xBg

From #FamilyPlanning to #immunization, equitable access to services matters for #MomAndBaby health. http://ow.ly/5N2j3010xBg #Equity

2016 Acting on the Call emphasis on #equity, “grand convergence in health is w/i our grasp.” #MomAndBaby http://ow.ly/5N2j3010xBg @AMPablos

Health investments must prioritize underserved populations. 2016 Acting on the Call has more on #equity http://ow.ly/5N2j3010xBg #MomAndBaby

Eliminating disrespect & abuse during childbirth = 1 of many reasons #equity matters #MomAndBaby health services. http://ow.ly/5N2j3010xBg

1.3M women received #antenatal care visits in #Bangladesh last year - 620K from lowest wealth quintile. http://ow.ly/5N2j3010xBg #MomAndBaby

Community-based health insurance reached 6.5M in #Ethiopia this past year - 700% increase from previous http://ow.ly/5N2j3010xBg #MomAndBaby

Quality improvement in 253 health facilities in #India → 13% decline in neonatal mortality #MomAndBaby http://ow.ly/5N2j3010xBg @USAID_India

In #Pakistan, #WASH behavior change efforts have reached 300K people w/ key messages & materials. http://ow.ly/5N2j3010xBg #MomAndBaby

Targeted efforts in #Tanzania reduced # unvaccinated children in underserved districts: 100K in 2013 → >5K in 2015. http://ow.ly/5N2j3010xBg

Facebook

How can we save the lives of 8 million women and children from the bottom two wealth quintiles alone by 2020? USAID’s 2016 Acting on the Call report examines how an equity-based approach can accelerate progress for #MomAndBaby health: http://ow.ly/5N2j3010xBg

- - - - -

Last year, USAID helped targeted facilities in #India reduce neonatal mortality by 13 percent. For the first time, all 516 districts of the #DRC received #malaria program coverage. And more than 14,000 #healthworkers in #Ghana were trained in #nutrition for children and infants.

These are just a few of the achievements of USAID and partners from the past year of efforts to end preventable child and maternal deaths. With country-by-country progress updates, the 2016 Acting on the Call report provides an in-depth look at how USAID’s 25 priority countries for #MomAndBaby health can accelerate progress towards improved health outcomes.
http://ow.ly/5N2j3010xBg

Photo Factoids

Photo Factoids:
Hi-res versions of photo factoids and other infographics from the report, optimized for Facebook and Twitter, can be downloaded here.