One Friday in July, the residents of Padilla, a remote town in southern rural Bolivia, began their day with a little more spice than usual. It was the first day of their fourth annual International Red Chili Pepper Festival. The event attracted local producers and their families, owners of trade firms, and entrepreneurs from neighboring Argentina and Peru, who gathered together to make contacts and explore business opportunities. As a result, farmers sealed new deals to sell one hundred tons of Bolivian red chili peppers, with a total value of more than $100,000.
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