Almost 50% of Ecuador’s economic activity is concentrated in two cities: Quito and Guayaquil. The supply of Ecuador’s finance to the micro, small and medium enterprise (MSME) sectors follows suit, with enterprise finance concentrated in these departments, and more specifically in urban centers. With its arrival to power in 2007, the Correa Government pledged to accelerate economic growth in rural areas by facilitating finance and support to the productive sector, primarily through public mechanisms.