The Strengthening Health Outcomes through the Private Sector (SHOPS) project conducted a private sector assessment (PSA) in Guatemala at the request of USAID/Guatemala in order to identify the strengths and weaknesses of the private health sector and solicit recommendations from private sector stakeholders to strengthen health system efforts in the country. The findings and recommendations of the PSA will serve as a resource for public sector, private sector, and international stakeholders as they work to improve health outcomes in Guatemala. The PSA focused on the private sector’s current role in family planning and maternal health services and identified ways to mobilize untapped private sector resources to increase supply and demand of services.